Montreal’s annual music festival Osheaga is currently ongoing. Local hockey fans saw their teams represented in the form of artist Noah Kahan rocking out with a sweater from PWHL Montreal during his performance.
Kahan was also gifted a customized jersey from the Montreal Canadiens, which he was seen wearing throughout the Sunday matinee. The jersey features the number 24 on the back and sleeves and the artist’s last name stitched on the name bar. The authenticity was also matched with the RBC logo patch on the front.
The interesting detail that the Habs faithful noticed on social media was that the sweater was produced by Adidas, who no longer owns the licensing contract with the NHL to produce merchandise ahead of the 2024-25 season. ESPN first reported in June 2022 that the company had decided to stop making the jerseys. Fanatics is the new outfitter for the authentic and on-ice jerseys.
