Seattle Kraken’s Matty Beniers posed for the NHL’s new collaboration with Lululemon and Fanatics.
The new apparel line will feature 11 NHL teams for the 2024-25 season, before expanding to a full 32-team assortment for the 2025-26 season.
According to NHL.com’s press release “lululemon and Fanatics today announced their partnership through which lululemon will design and develop a new line of premium National Hockey League (NHL) fan apparel. The products, which will create a new feel for gameday and beyond, will be available for purchase beginning October 29 across several retail locations and digital storefronts, including the Fanatics network of online sites throughout the U.S. and Canada, Lids stores and venues they operate, including the flagship NHL Shop NYC in New York City, and at participating team venues.”
Beniers was among the seven players to pose in the new Lululemon apparel. The others are Connor Bedard (Chicago Blackhawks), John Tavares (Toronto Maple Leafs), Dylan Larkin (Detroit Red Wings), Seth Jones (Chicago Blackhawks), Morgan Geekie (Boston Bruins), and Mark Stone (Vegas Golden Knights).
Bedard partnered with Lululemon during his rookie season last year and has helped spark what looks to be a promising partnership between the NHL, Fanatics, and Lululemon.
The apparel can be found in 12 cities across North America.
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Boston, MA: Locker Room by LIDS stores in Burlington Mall and South Shore Plaza
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Chicago, IL: Lids store in Woodfield Mall and Locker Room by LIDS store in Fashion Outlets of Chicago
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Detroit, MI: Lids store in Twelve Oaks Mall
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East Rutherford, NJ: Lids store in American Dream
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Edmonton, Canada: Lids store in Kingsway Mall and Game On store in West Edmonton Mall
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Las Vegas, NV: Lids store in Showcase Mall
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Montreal, Canada: Lids stores in Le Carrefour Laval and Ste Catherine Street
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New York, NY: NHL Shop NYC and Lids store at 539 Fifth Ave
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Seattle, WA: Seattle Team Shops in Westfield Southcenter and Bellevue Square
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Sunrise, FL: Lids store in Sawgrass Mills
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Toronto, Canada: Lids stores in Eaton Centre and Union Station Toronto
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Vancouver, Canada: Lids store in Metropolis at Metrotown
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