CALGARY, Alta.
– Hockey Canada has partnered with BDO to expand the local legacies of its
national and international events through the launch of the BDO Goals for Kids program.
Every season, Hockey Canada brings three international events – the World
Under-17 Hockey Challenge, World Junior A Challenge, and World
Sledge Hockey Challenge – as well as four national championships – the
National Women’s Under-18 Championship, Esso Cup, TELUS Cup, and RBC Cup – to new communities across the country. The net proceeds from
those events remains in the host communities as a legacy to allow them to
invest in growing the game locally.
Working with its new international marketing partner, BDO, Hockey Canada is
expanding that legacy through BDO Goals for Kids – a program that
will see $50 for every goal scored at a national championship, and $100 for
every goal scored by Team Canada at the World Under-17 Hockey Challenge,
World Junior A Challenge, and World Sledge Hockey Challenge – go back to
the minor hockey association in that community to assist with offsetting
equipment and registration costs for young players.
“Every season, at least seven communities welcome us and our athletes, and
help us deliver success on and off the ice through our events. As part of
our thank-you to those volunteers, we leave a financial legacy in the host
communities to provide them with further resources to grow Canada’s game
locally,” said Scott Smith, president and chief operating officer for
Hockey Canada. “BDO has shared in our passion for the game as an event
partner with our IIHF events hosted on Canadian ice since 2012. We are
excited to have them join us as an international marketing partner, and
thankful for their support of the future of Canadian hockey through BDO Goals for Kids.”
Jim Krahn, the Calgary office managing partner for BDO, joined Hockey Canada
and young minor hockey players as well as media personalities in Calgary on
Wednesday to officially launch BDO Goals for Kids, and make the
program’s first donation. A kick-off ball hockey game was hosted at
WinSport’s Markin MacPhail Centre, the home of Hockey Canada in Calgary;
the young players and participating members of the media put their best
moves on display, helping deliver a BDO Goals for Kids donation of
$1,000 to minor hockey in the city.
“As fans of the game, we couldn’t be more delighted to partner with Hockey
Canada,” said Pat Kramer, CEO of BDO Canada. “Hockey is such an important
part of Canadian culture, integral to communities from coast to coast. The
inclusion of the BDO Goals for Kids program allows us to give back
to these communities and help ensure more kids get the chance to play and
develop their skills.”
The first two events where on-ice goals will count towards BDO Goals for Kids come in November when Dawson Creek and Fort St.
John, B.C., co-host the 2017 World Under-17 Hockey Challenge, and Quebec
City welcomes the National Women’s Under-18 Championship.
About Hockey Canada
Hockey Canada is the governing body for hockey in Canada and a member of
the International Ice Hockey Federation (IIHF), with a membership through
its 13 member associations of over 700,000 players, coaches and officials.
Hockey Canada is a not-for-profit organization that creates leading-edge
hockey development programs for its members to deliver in communities
across Canada; provides consistent rules and regulations and various other
membership services from coast to coast to coast; manages numerous
regional, national, and international hockey championships and events; and
leads the operation of all teams that represent Canada in international ice
hockey competition. Hockey Canada’s mission is to “lead, develop, and
promote positive hockey experiences.” For more information on Hockey
Canada, please visit HockeyCanada.ca or follow through
social media on Facebook
and Twitter.
About BDO
BDO is a leading provider of professional services to clients of all sizes
in virtually all business sectors. Our team delivers a comprehensive range
of assurance, accounting, tax, and advisory services, complemented by a
deep industry knowledge gained from nearly 100 years working within local
communities. As part of the international BDO network, we’re able to
provide seamless and consistent cross-border services to clients with
global needs.
